Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
- Responsive websites
- Adaptive design
- Mobile friendly websites
With so many Internet-enabled devices and web browsers on the market, it’s never been more important for a company’s website to be compatible with all browsers, formats and screen sizes.
If you want to rank on Google, be assured that your mobile-friendliness will be scored and factored in when ranking your site.
Mobile responsiveness is a common factor which directly affects your website performance. Mobile friendly is now scoring more by Google than ever when it comes to your website ranking because of a massive shift towards mobile web traffic. Many research has shown that more than 60% of searches are performed by consumers is coming from mobile devices.
One website any screen
Today with so many web browsers having their compatibility specifications, it is crucial for your website to be fully responsive to different OS versions and platforms. Your web might only be compatible with the traditional platform, what in effect might put off some your web visitors—increased bounce rate. Old websites, in most cases, are simplistic design and light in comparison to those which are build today. Today’s websites are heavier due to new user requirements and used technology.
Market research has shown that a vast majority of website users stop navigating websites that are not user-friendly, or non-compatible with their devices. Some Business owners are left wondering what happened to their traffic and search engine rankings.
What Are the Benefits of a Responsive Website?
- Improved SEO
- More mobile traffic
- higher purchase rate
- Google likes responsive design
- Immiediate Return on Investment
- Mobile traffic will only increase
- Higher conversion rates
- lower bounce rates
- Increased ranking